Digital marketing has very quickly become very popular and it is now essential when it comes to marketing a business. This is true whether you have a traditional brick and mortar type of business or a purely digital one. If you fail to advertise online, you will lose a lot of market share to your competitors that are making full use of digital marketing. As a result, we will now review some of the different aspects of digital marketing and the benefits of each type to your business.
Firstly, we will start with the most popular one which is social media marketing. There is no question that social media has taken over our lives and most people can’t go for an hour or two without checking their social media feeds. Platforms such as Instagram, Snapchat, Facebook, Twitter, Tumblr etc now have millions of users and you must have a social media strategy for your business. It is best to combine both organic and paid social media marketing for the best effect. This means creating free business profiles on all of these platforms and posting interesting and engaging content according to a content marketing strategy. Additionally, you can do paid social media marketing which involves reaching out to your business’s demographic and showing them ads for your product, your page, offers etc.
Next, you can also look into influencer marketing. This is basically when you find people that are highly popular in your niche and have thousands or millions of followers. For example, if you’re a company that sells breakfast cereals, then you should look for influencers in the food niche. Once you connect with them, you can negotiate on a price or other deal so that they can promote your product or products to their loyal followers. This is extremely effective when done right.
Thirdly, we will look at SEO and PPC. This type of digital marketing involves building a website for your business and getting organic traffic from Google and other search engines. It takes awhile to set up, however, you can easily get thousands of visitors to your website that you can potentially convert into customers. While you’re doing SEO, you should also look into PPC or paid advertising, which is creating paid ads on various websites such as on Google.
In closing, this is just a quick overview of digital marketing and the different types that exist. If you feel overwhelmed then it is best to start with just one and then move onto the others over time.